To follow is an example for a sales manager:

Objective #1: Increase sales of the new product line by 15% in our next fiscal year.
Strategy #1: Train the entire sales team on the new product line.
Milestone #1: New product line training to be scheduled the week of January 13th.
Strategy #2: Each sales rep to set visits with our existing customer base.
Milestone #1: The schedule for these visits to be completed and uploaded to the sales team site by January 20th.
Milestone #2: All visits are to be completed by March 31st

Dan Stewart
Mr. Objectives
Twitter: @MrObjectives

A good objective should me SMART.
S = Specific
M = Measurable
A = Attainable
R = Relevant
T = Time Bound

Dan Stewart
Mr. Objectives
Twitter: @MrObjectives

I have never had an employee disagree with the Management By Objectives process because creating the objectives and associated strategies is a joint exercise.

Dan Stewart
Mr. Objectives
Twitter: @MrObjectives